How to Create a Social Media Calendar for Your Business
Now that you’ve completed a killer marketing plan for your business – its now time to tackle a crucial part of that plan – social media. The social media calendar is key in getting organized across all your key social media platforms so they can work efficiently in helping you build and maintain your brand.
What is a Social Media Calendar?
A social media content calendar is a secret weapon in your marketing arsenal. It helps you monitor and track key metrics such as post performance, engagement and click-throughs. It also organizes the way you curate and create content, and helps you develop your editorial strategy. A social media calendar cuts extra time out of your content marketing strategy and helps you allocate your resources wisely, to help ensure your brand consistently publishes high-quality, well-written, high-performing content pieces.
Your social media content calendar should be easy to read without a legend, and contain all the necessary information for your content marketing strategy. The easiest way to organize a content calendar is by using a separate sheet for each month, with activities further broken down by month or day, depending on the volume of content you plan to publish. If you have more than one copywriter, your calendar should reflect which of your writers is responsible for writing, publishing and promoting each piece of content. If you have several social media channels for content promotion, it helps to include icons representing each network next to the title of the post—this way, you can streamline your content marketing and social media strategies.
This infographic below by Neil Patel is a wonderful resource in helping you create a social media calendar for your business.