After several years as the Director of PR and Communications of Four Seasons Hotel Toronto, Halla Rafati eventually decided to start her own agency. Before she knew it, she had joined forces with her business partner, Catriona Smart, and was officially an entrepreneur with her former employer as her first client.
As Co-Founder and Managing Partner of a boutique PR agency, Halo PR, Halla has built a name for herself both locally and internationally (one of her first jobs was travelling throughout Europe as a regional marketing coordinator for the Jordan Tourism Board!) for her expertise in media relations, corporate communications and brand positioning. Currently, Halo PR serves several clients in the real estate development, food, beverage and travel and hospitality industries.
Halla is also Co-Owner of Coco & Cowe, a resource for the modern young women, and recently unveiled their exciting new venture, CocoCon! Designed to create community, connection and conversation for a diverse group of women, CocoCon will be a full-day conference that features high-profile speakers, engaging panels and interactive breakout sessions. To kick things off, they hosted a mini CocoCon event at the end of June and we can’t wait to see what else they have up their sleeves!
Halla is a first-generation Middle Eastern–born and raised in southern Texas in the city of Laredo. Her father is Jordanian and Palestinian, her mother is Lebanese.