Picking the Right Video Testimonial Production Company
Picking the right video testimonial production company is critical to getting the best results for your company. It is now well established that video testimonials are now much more effective than just a generic quote with a name on a company’s website. Video testimonials have the ability to reach customers in a more authentic way and can appeal to the emotions far better than a written sentence. Furthermore, when a company invests in a professionally produced video product or testimonial – that is an investment in a product that can be used by the company for purposes and can be a powerful tool for sales personnel. With the rise of social media – video is now paramount for getting messages across very effectively. Videos are shared across social media, including youtube, facebook, instagram are astounding.
According to Cisco, video content accounted for an impressive 64% of all the world’s internet traffic in 2014, but even with all the ALS challenges, and cat videos that year brought us, we are due an explosion in consumption over the next 4 years. According to a new report from Cisco, by 2019, online video will account for four-fifths of global Internet traffic. The stats for the U.S. are even more impressive, coming in at 85%.
Cisco states that the dramatic increase will not only be driven by the increased popularity of OTT video streaming services, but also by the sheer number of us that will be connected by 2019. Over half the planet (around 3.9 billion people) will have access to the Internet by that time, but the number of devices able to access the web will be three times as high as the global population!
This will have a huge impact on video traffic. In the new research Cisco predicts that traffic from wireless and mobile devices will rise to 66% of all traffic in 4 years, and these numbers are backed up by other research. In its recent study, the IAB confirmed that more viewers than ever are accessing video via their mobile devices, with around half of our daily consumption of digital media taking place through smartphones and tablets. According to another new report, this time from Ericsson, mobile video traffic will grow 55% per year until 2020.
With this explosion in internet and video growth, companies who take advantage of video as a social tool will get the best returns. The best production companies will make sure that your videos have the emotional appeal to be seen and shared across the relevant platforms. Furthermore, the scripting and storyline will be critical to the success of your video. Your video needs to be appealing and not just a sales pitch to potential customers – it needs to tell a story and really resonate with viewers.
Therefore, the questions you should be asking a video production company, include:
- What approach do you normally take when scripting video testimonials?
- What are the benefits/drawbacks to your products/service?
- How can you ensure that my brand’s message comes through effectively?
- How do you ensure that the video testimonial is portrayed as genuinely as possible?
- What do you think your customers would say about you?
- How do you normally conduct your video shoots?
- How would you describe your company and employees?
Blair Global Media has produced many testimonial videos and is a market leader in video productions. Visit www.blairglobalmedia.ca