By 2019, 80% Of The World’s Internet Traffic Will Be Video
According to a Cisco White Paper entitled the “Cisco Visual Networking Index: Forecast and Methodology, 2014–2019” released on May 27, 2015, 80% of the World’s Internet Traffic will be from video. This is a revelation for marketers who still doubt the power of video and the role it will play in the coming years. Basically, the dominant form of information consumption will be video. From a marketing perspective, video production will be the centerpiece of the sales and purchasing process and will need to be fully optimized for proper distribution across the internet and social media.
According to the study, it would take an individual over 5 million years to watch the amount of video that will cross global IP networks each month in 2019. Every second, nearly a million minutes of video content will cross the network by 2019. Globally, consumer internet video traffic will be 80 percent of all consumer Internet traffic in 2019, up from 64 percent in 2014. This percentage does not include video exchanged through peer-to-peer (P2P) file sharing. The sum of all forms of video (TV, video on demand [VoD], Internet, and P2P) will be in the range of 80 to 90 percent of global consumer traffic by 2019. Internet video to TV doubled in 2014. Internet video to TV will continue to grow at a rapid pace, increasing fourfold by 2019. Internet video to TV traffic will be 17 percent of consumer Internet video traffic by 2019, up from 16 percent in 2014. Consumer VoD traffic will double by 2019. HD will be 70 percent of IP VOD traffic in 2019, up from 59 percent in 2014. Content delivery network traffic will deliver over half of all internet video traffic by 2019. By 2019, 72 percent of all Internet video traffic will cross content delivery networks, up from 57 percent in 2014.
Key Highlights – Cisco Predictions for Video:
- By 2019, 80% of global Internet consumption will be video content.
- It would take an individual over 5 million years to watch the amount of video that will cross global IP networks every single month in 2019.
- Global IP Traffic to Reach 2 Zettabytes (100 trillion gigabytes) by 2019.
- Traffic from wireless and mobile devices will rise to 66% in 2019.
- Every second, nearly a million minutes of video content will cross I.P. networks by 2019.
- Internet video to TV grew 47% in 2014, will increase fourfold by 2019.
- Consumer VoD traffic will nearly double by 2019, to about 7 billion DVDs per month.
Video Will Dominate Internet Traffic: 80% by 2019
According to the study, consumer internet video traffic will dominate other types of traffic by 2019, taking a huge 80% share of the global market, when you add in VoD, P2P, and business consumption to the mix and the figures are closer to the 90% range. Cisco defines ‘Internet video’ as short-form content (i.e YouTube, Facebook), long-form (i.e. Hulu), Internet-to-TV (i.e Netflix), as well as live-streaming, online rentals and purchases, and webcam views, and estimates that content delivery network traffic will deliver over half of all internet video traffic by 2019. The table below outlines the figures for consumer internet video 2014-2017 broken down by category and network.
You can read the report on the Cisco website.