After being named one of Marketing Magazine’s Top 30 Under 30, Marta Tryshak went on to receive a Notable Award for Best Personal Brand, ICSC Maple Leaf Gold Award for Marketing Excellence and Global Maxi Award. In 2019, Marta joined the faculty of Seneca College as a Digital Marketing Professor.
Since launching WithLoveGabrielle.com in 2008, which has become one of Canada’s first and most reputable women’s lifestyle blogs, Marta has established herself as a pioneering digital influencer with one of the most trusted followings in the country. Recognized for her achievements in digital landscape and effective campaign execution, she is a leading mind in branded content and digital strategy, with speaking engagements at conferences nationwide.
If “authenticity” is defined as “not doing it for the money,” then it’s no wonder Marta Tryshak is such a sought-after endorsement from Canadian fashion and beauty brands. She launched WithLoveGabrielle.com while studying architecture and art history at the University of Toronto as a “creative outlet during my time in school” four years ago.
“But pretty soon, as my visitors and followers grew (sitting at 80,000 uniques today), brands started approaching me about working together,” she says. Drawn by her resonance with the 18 – 34 female demo, blogger-friendly brands like Starwood Hotels and David’s Tea knocked first. As her commercial appeal grew, as did her willingness to take her blog from the laptop to events and cable TV, other, less daring brands jumped on board, unable to resist connecting with the coveted demo through a WithLoveGabrielle.com. And some of those rookies swung for the fences their first time at bat.
“Marta is providing a new type of content that our clientele can relate to and is very complimentary to our products and positioning,” says La Vie en Rose vice-president, marketing Élyse Pesant. “In turn we appreciate being able to introduce her to our growing database of clients.”
So besides hustle and a renaissance woman’s worth of skills, brands are drawn by Tryshak’s bespoke work for every brand and every project. “There’s no template. I work with brands to develop content ideas that will appeal to my readers,” she says.
But brands aren’t the only ones benefiting from her unique arsenal of prolific content and growing influence. She volunteers and promotes high-brow arts events like the ROM (Royal Ontario Museum) Prom but also uses her platform to promote and fundraiser for Street Haven at the Crossroads, a women’s shelter in Toronto.
Marta completed a post-graduate Digital Marketing program from the University of Toronto, where she had previously graduated from the Architecture and Art History specialist program.
Marta also appears weekly on E! Channel’s Celebrity Style Story, as a fashion contributor, and a special correspondent on eTalk.
In her pursuit of professional excellence, and with the support of an angel investor, Marta launched a social media agency, TryMus Group in 2016. As a passionate entrepreneur, she volunteers as a mentor with Enterprise Toronto and Starter Company – the same government-funded programs that contributed to her own success.
[button color=”red” url=”https://www.aspire-canada.com/dwqa-questions/” size=”medium”]Ask Me A Question[/button]